Team UP – Branding
Legal Program at NBCUniversal
Team Up is a new NBCUniversal program from the Corporate Legal "Buddy Program" where new hires are set up with an experienced member of the team to help them navigate their first few weeks in the company.
The legal department needed a fun and positive visual brand identity, to bring forward its new program that would represent open communication and help answer questions from the new hires. I developed and designed a logo that does this by creating a conversational atmosphere through two bubble icons. The icons are the representation of the experienced employee and the new hire. The shape of the icons, their colors, and the way they are connected portray the idea of a safe, friendly and welcoming program for new hires.
The Team Up visual identity uses Rock Sans Bold, a proprietary typeface of NBCUniversal, and the color palette is derived from the NBCUniversal brand; it uses the same light blue (aqua) and the same purple.
